Reign

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PARIS, 1705, --  
Jean Marius, a purse maker by trade creates the 'modern' umbrella.

Louis XIV awards him a 'royal protection' or patent.  Marius' umbrella is fabric secured to
a latticework of fragile, breakable ribs.

Sound familiar?

In the face of 3 centuries of unprecedented innovation in design, engineering and technology every umbrella today is structurally alike.  From the most expensive, bespoke stick umbrellas to the smallest compact umbrellas to the so-called 'reverse' or upside down umbrellas. The exact same. Fabric secured to a latticework of fragile breakable ribs.

UNTIL NOW

Coming soon. 

The first structurally new umbrella in 312 years.  We thought it was about time.